Key Responsibilities:

- Develop and execute innovative, insight-driven marketing strategies aligned with the Cardio vision.

- Conduct market analysis to identify trends, stakeholder needs, and data gaps for strategic decisions.

- Lead launch planning for new cardio assets with integrated, differentiated go-to-market strategies.

- Drive digital engagement and field activation using real-time data and digital platforms.

- Collaborate cross-functionally and align with global and regional stakeholders for seamless execution.

- Manage brand budgets, forecasts, and expenses to ensure cost-effective marketing outcomes.

- Translate strategic direction into actionable marketing plans that support business growth.

- Leverage digital analytics to refine tactics and optimize content in real time.

- Support omnichannel campaign planning using CRM platforms and segmentation tools.

- Ensure compliance and integrity in all marketing initiatives, aligned with internal and external standards.

Essential Requirements

- Bachelor’s degree in Pharmacy, Life Sciences, Commercial, Marketing, or a related field.

- Minimum 5 years of experience in the pharmaceutical industry, including marketing or market access roles.

- Strong understanding of Argentina’s healthcare system and regulatory environment.

- Proven success in managing complex projects and cross-functional collaboration.

- Experience in product launches and pre-launch planning.

- High digital fluency and familiarity with digital marketing tools and platforms.

- Strong analytical skills with the ability to translate data into actionable insights.

- Excellent communication and influencing skills across diverse teams and stakeholders.

Desirable Requirements

- Familiarity with digital-first product launches and omnichannel marketing strategies.

- Working knowledge of real-time analytics tools such as Power BI or Adobe Analytics.